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食品產業“艱難”轉型
食品產業“艱難”轉型
來源：中國產經新聞報 作者：馬志強
食品作為社會的剛性需求產業，長期以來一直是人們關注的焦點。雖然同樣遭遇了全球金融危機帶來的經濟下滑，但受益於人均收入不斷提高以及城鎮化進程的加快，食品消費需求仍然在穩定增加。
資料顯示，中國食品工業總產值（增加值）從1998年的5780億元到2014年的10.89萬億元，16年間增長了18.84倍。2014年，中國37607家規模以上食品企業創造了10.89萬億元的產值，保持了8%的增速。
然而，在食品需求穩步增長的同時，食品行業也面臨了前所未有的競爭壓力，如何在以食品品質安全為根基的競爭中取勝，成為行業共同思考的問題。
為此，各大食品企業紛紛尋求轉型發展。一方面加大資本整合，通過資本整合以專利、技術和裝備的壟斷以及人才的優勢制勝；另一方面注重技術的應用，將技術領先優勢迅速轉化為市場壟斷優勢，不斷提升企業的核心競爭能力；此外採用兼併、控股等多種方式迎接新興經濟體市場的挑戰，不斷提升行業的集中度。
就拿迄今已有300多年歷史的山西太谷餅來說，其伴隨著晉商的發展，早在康熙年間就聞名天下而行銷全國。由於其精湛的傳統製作工藝，被列入山西省非物質文化遺產名錄，如今，正在申報國家級非物質文化遺產。不過，即便如此，太谷餅也未能逃離食品產業的艱難轉型，而積極探索改進之路，加大自動化生產設備，申請多項專利等成為生產廠商提升競爭力，求生存的重要舉措。
近日，在2015年國際食品安全大會上，中國食品科學技術學會理事長孟素荷表示，中國食品產業正面臨著近30年來最艱難而相對漫長的轉型期。其中最重要的轉型，就是食品行業逐漸從以“價格戰”為主的終端競爭，轉向以誠信與創新為主的品牌競爭、以產業鏈安全為主的價值競爭。
而事實上，隨著食品行業調整期的到來，各種矛盾也逐漸顯現。不過即便如此，孟素荷對我國的食品行業仍非常樂觀，“中國依然是全球最大的市場，中國食品產業的活力依然在釋放中，我們依然可以把目前定位於中國食品產業大有作為的戰略機遇期，只是我們要打硬仗。”孟素荷表示，轉型期的中國食品工業還有太多的事情要做，我們應儘早夯實中國食品工業的根基，邁過造假和信任危機的泥潭，提升中國食品製造的競爭力。
