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農產品不妨多給些“加法思維”
農產品不妨多給些“加法思維”
本文來源：山西新聞網-山西日報 作者：高建華
油茶、榨菜、烤幹饃，字面想來肯定是論袋論斤，但倘若一小袋油茶，一小袋榨菜，一個小烤幹饃各自塑封包裝，再加塑膠勺，包裝進一個類似桶裝速食麵的桶碗中，吃時開水一沖，就是一頓熱早點、熱宵夜。如此幾乎沒有什麼技術含量，只是簡單分裝，就成為增值且頗受青睞的本土傳統方便食品。近日，在第四屆中國（山西）特色農產品交易博覽會上，晉中的“一頓飯”油茶、呂梁的獨立包裝碗托、長治的羊肉粉絲湯等特色農產品雖已嶄露頭角，但還不免粗糙，市場份額也還很有限。其實，如此“加法思維”下誕生的特色農產品、特色方便食品應該再多些。
究其原因，我國有些地方農業投資見效慢、風險相對大，使得農業長期處於依附地位，許多別具特色的農產品長期以來只是處於原料供應的最低端，當然也是效益鏈條的最末端。特色農產品要走增值之路，必須順應現代城市快節奏、飲食品種豐富的新趨勢。簡單說，就是拿出來就能吃，小量小包裝得先嘗一嘗，除非有口味嗜好，否則，動輒一口袋一大箱的傳統大包裝，真是不適合現代城市家庭和日益深入生活的網路購物環境。
給農產品做加法，需要在目前農業產業化發展的基礎上確立“加法思維”。當然，深度加工是做加法，但加法技術也未必是高精尖，比如去核棗里加上核桃就是全新口味的營養休閒食品——棗夾核桃。加法中的加數，未必就是本地產品，比如榨菜，外地榨菜品質好、成本低，當然可以“有名有姓有出處”地加在本地的油茶桶包裝裡。
給農產品做加法，需要給農產品加上合適的包裝。合適包裝並不一定是過度包裝。現在很多農產品還是處於原始散稱零賣狀態，雖能入口即食，但衛生狀況總讓人心存疑慮，所以，好姑娘也需好嫁衣，衣衫襤褸如何能出得廳堂？當然，嫁衣也未必自己親做，引進現代商貿流通企業加盟，可以借道打開進入千家萬戶的市場大門。
給農產品做加法需要充分利用“互聯網+”風生水起的大好時機。農產品應該主動發力，通過互聯網管道和電商平臺走向更廣闊的市場，實現增值增效創收。一個地方一個企業單一產品未免形只影單，幾個地方幾個企業幾個村莊抱團進入，也是做加法，也必然產生“1+1＞2”的經濟和社會效益。
